In today’s “on-line” world many agents question the benefit of the continuing use of local press advertising. Jonathan Bye director of Eric Lloyd & Co can remember the days when press advertising was the only advertising available to estate agents, even as recently as the 1980’s before the days of the internet! In Torbay and South Devon the Herald Express property guide was published with the Friday edition, hitting the streets around lunchtime and at the same time lighting up the phones of agents on Friday afternoons and Saturday mornings. At that time many agents, including Eric Lloyd & Co, advertised everyday promoting their listings as widely as possible. Clearly the likes of Rightmove and agent’s own websites have replaced some of the reasons for press advertising. However Jonathan commented that “local press advertising continues to form a vital ingredient in the marketing and promotion of properties for sale. We continue to receive calls asking for more information about a property a potential buyer has seen ‘in the paper’. It can be no coincidence that the majority of the area’s most successful agents advertise every week in the Herald Express.” Press advertising also reinforces name awareness with both buyers and sellers making the agents promoted in the property supplements as “must go to” agents when buying or selling. Local property supplements are also great sources of information with their various features and commentaries on local market trends plus tips and information on presenting a property for sale and a myriad of other topics.