Every Monday and Tuesday morning Thelma Evans from the Brixham branch of the Salvation Army takes up her position in the main street of Brixham with her collecting tin and copies of the Salvation Army’s paper “War Cry”. Each week she also hands out a slip of paper with her thought for the day. A recent thought was “Listening is an open door to understanding”. Whilst being appropriate in all walks of life this quote is particularly relevant in estate agency and has been passed around the office for all to note. It is vital that an estate agent listens carefully to the needs of both buyers and sellers to fully understand their requirements. In the instance of a market appraisal, clearly the price forms a major part of the discussion, but other factors relating to a sale need to be taken into consideration when putting a marketing proposal together. It is essential that an agent clearly understands the background behind a property coming onto the market in order that the appropriate advice can be given. Equally important is understanding the needs and motives of a buyer over and above the basic terms of budget and accommodation. Each and every buyer is individual in seeking their ideal home. It is only by gaining a detailed understanding of a buyers motives and requirements can an estate agent truly help in the search for that perfect home. If you are considering buying or selling pick up the phone (01803 852773 or 01803 844466) or call in and put our listing skills to the test!